Good copy isn't a luxury. It's a must.

And those sales goals won't smash themselves...

Good copy is a smooth, charismatic salesperson that speaks your customer's language. It's an always-on reputation builder, digital love letter, neon bodega sign that shines in the night: OPEN 24/7...

*Ahem* I digress. While attention spans fall short in most modern scenarios, there's something you should know. Your customer has whipped out the proverbial magnifying glass when they're shopping. Your language, your story, your mission? It all matters, and it matters more than ever.

It can be overwhelming to get it right, of course. What do you say? Where do you start? How do you speak to your customer without sounding cheesy and forced? That's where I come in. From newsletters that delight to product descriptions that move inventory (and everything in between), I've got you covered.

I've spent 10+ stylish (and, let's face it... slightly geeky) years honing my skills as one of New York's leading women's fashion copywriters. I've collaborated with globally-recognized brands and retailers including Cushnie et Ochs, Victoria's Secret, Intermix, John Varvatos, Tiffany & Co., and Refinery 29. And now I'm ready to help you, too.



Better language = Endless benefits. What does your business need?

  • Email Marketing

    Inbox-optimized messaging that converts

  • Product Descriptions

    E-commerce copy with must-buy-this appeal

  • Website Copy

    Inspire, educate, excite... all over your site!

  • Social Media Captions

    Get those Likes, inspire shares, spread the word

  • Press & PR

    VIP-worthy releases, recaps & event invites

  • About Pages & Bios

    A brand story that'll give 'em all goosebumps


A quick note from MCL:

It's spring in NYC again. That potent burst of hope has reemerged along with pastel cherry blossoms and ice cream truck jingles.

Spring is wild, isn't it? You forget it's coming, and then, it hits... The vibrancy, the creativity, the energy. It reignites us, reminds us that life marches ever forward. Flowers grow through the pavement. Communities gather to heal.

Innovation, design, and beauty never slow down. In our industry, that gives us purpose. It inspires us to problem-solve, to taking heart-centered action, to face crises with new ideas.

And that innovation has been incredible to watch, from COVID-safe runway puppets to genderless capsule collections and a new wave of sustainability.

The change we've been needing is coming... but it's also here. It's happening now. And I'd love to learn more about what you're doing, so we can get the word out.


Testimonials reflect only the views of the individuals quoted.

  • Yelena Shuster

    Yelena Shuster

    Victoria's Secret

    Michelle's copy is always witty, brilliant, and fresh and her attitude is happy and zen, despite a high-stress environment. I highly recommend her.

  • Connie Wang

    Connie Wang


    Michelle Christina is a writing machine. She not only has impeccable taste, brilliant style, and compelling copy, she also does it all with an amazing attitude.

  • Maz Ben

    Maz Ben

    Kyi Kyi

    Michelle Christina is a skilled copywriter who understood our customer and completed projects quickly. She has been a valuable consultant for various aspects of our website and brand.

  • Carla Dave

    Carla Dave

    Mr. Pitts

    Michelle is a star! Her writing skills are fantastic and she delivered exactly what I was looking for with my brand.

  • Damien Ciosek

    Damien Ciosek

    Vices Shoes

    Extremely creative. Very fast and professional. Will certainly rehire Michelle in the future.




    Michelle Christina is sharp, creative and skilled at writing digital content. She goes the extra mile to see a project through to success.

  • Carla Silva

    Carla Silva


    Finding the right creative copywriter was a challenge... until I found Michelle Christina. She knew how to express my personality, creativity and the essence of my business so effortlessly.

  • Corliss Elizabeth Williams

    Corliss Elizabeth Williams

    The Lowry Estate

    Michelle portrayed my shop, personality, and aesthetic accurately. She really took the time to get to know me!


You may also send an email to michelle.christina.larsen at