Social Media Content for Tiffany & Co., Spring 2017
The project: I’m thrilled to share some recent work for the one and only Tiffany & Co., a brand that needs no introduction (but there’s a quick one below). I had a chance to write both promotional and editorial posts for their cross-channel social media marketing, nodding to the brand’s spring 2017 offerings.
The brand: Tiffany & Co. is the heritage fine jewelry brand and ultimate destination for luxurious, yet accessible heirloom pieces. They have a huge range of giftable products, from affordable and fun to ultra-luxe, all with signature Tiffany & Co. sophistication.
The copy: Below is a range of social copy and content that I worked on in collaboration with the Tiffany & Co. copy team, spanning from copywriting to copy editing. You can view all of my work for Tiffany & Co. here and all social media copy here.
Hint: Need a closer view at the text? Right click to open any image in a new tab.
Facebook:
Instagram:
YouTube:
Title: Tiffany & Co. – Tiffany T: Born in New York
Description: Tiffany T is a symbol of the energy, creativity, and strength of New York City. The collection’s strong, graphic lines reflect the verticality of the city’s architecture. Each piece energizes the wearer and reminds them that every moment holds the possibility of reinvention and forward momentum, and that dreams are simply the future as yet unrealized.
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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