Product Descriptions for Bolé Road Textiles x West Elm, Spring 2022
The project: I’m beside myself with excitement for one of my favorite long-term clients, Hana of Bolé Road Textiles. She just released an exclusive collection with West Elm. I collaborated with Hana on product descriptions to put the beauty of these bright interior accents into words. You can read more about Hana, discover the inspiration behind the collection, and (most importantly) shop right here!
The brand: Founded by interior designer Hana Getachew, Bolé Road Textiles combines a passion for traditional Ethiopian fabrics with a clean, vibrant aesthetic.
The copy: Below is a selection of the product copy I wrote for this launch. You can view all of my work for Bolé Road Textiles here and all product descriptions here.
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Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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