Product Descriptions for Nova Blue Luxury Beach Towels, Spring 2022
The project: Nova Blue is one of those brands that make you feel like booking a vacation as soon as you arrive in their online world. I had the chance to work with them on a range of projects, including Amazon product listings and website product description pages.
The brand: Nova Blue is a “lives at the beach” lifestyle brand with an exciting take on summer essentials. They’ve taken the everyday beach towel and upgraded it in every way, from fun colorful prints to extra absorbency (and XL sizes). They have also recently expanded into more lifestyle items, like travel cups and cover-ups.
The copy: Below is a selection of my product copy for the Nova Blue spring 2022 launch. See all my work for Nova Blue here and other product descriptions here.
Hint: Need a closer view at the text? Right click to open any image in a new tab.
Website Product Description Pages:
Amazon Product Description Pages:
Amazon Listing: Nova Blue Cotton Beach Towel
Note: At the time of publishing this post, my copy is live. That is subject to change in the future as the brand makes updates.
In-image copy for Amazon product listing:
Amazon Listing: Nova Blue Turkish Beach Towel
Note: At the time of publishing this post, my copy is live. That is subject to change in the future as the brand makes updates.
In-image copy for Amazon product listing:
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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