Email Copy for VS PINK, Summer 2023
The project: What’s cuter than PINK? As a long-time freelance copywriter for VS, I’m definitely partial to projects that include the little sister brand. This assignment involved email marketing copy, some of which was quite creative and editorial (my favorite kind to write). I love stepping into this customer’s shoes and having fun with the language.
The brand: You know ’em whether you love ’em or not. Victoria’s Secret is a globally recognizable brand that has seen some major shifts over the past few years. I’ve been working with them on cross-channel copy since 2014. It has been exciting to see them evolve into a more future-minded, human-centric company with epic community initiatives.
The copy: Below is a selection of emails I worked on with the VS PINK team for the spring/summer 2023 season. See all of my work for Victoria’s Secret here and all of my website copy here.
Hint: Need a closer view at the text? Right click to open any image in a new tab.
Note: Image glitches occurred while screen-capturing some layouts because images were gif-ing.
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
Looking for something specific? Browse all of Michelle C. Larsen’s portfolio categories: