Let’s Get Real

Who I work With

After 15 years of working with fashion brands, I’ve taken notes on who I can best serve as a fashion copywriter. Here’s a checklist of “best case scenario” collaborators:

• You’re a women’s fashion, beauty, skincare or lifestyle brand. For the sake of clarity, fashion is clothing and accessories. Beauty and skincare… well, you know. Lifestyle encompasses things like home furnishings, wellness essentials, and other trending daily-use items (think candles, journals and stationery, et al).
  • It’s OK if you offer a range, including menswear and childrenswear.

• You’re seeking a remote cross-channel digital marketing copywriter. A mouthful, I know. It means I only work remotely (no in-office visits) and I (mostly) only work on digital copy projects. This includes website and app copy, email copy, social media bios and captions, and content (such as blogs, editorial platforms, descriptions, et al).
  
  • I do provide creative consulting services for content planning and marketing strategy, so mention that when you reach out if you’re interested.
  • If our main collaboration is digital and you’d like me to work on adjacent print materials, it’s possible! Mention this when you reach out.

• Your brand is fully realized. You know your brand’s name, your product is fully developed and ready to launch, and you’re able to communicate your USPs (what makes your stuff special and different). You have some literature to support this, such as a slide deck or brand book.
  
  • It’s OK if you’re pre-launch.
  • It’s OK if you’re in the midst of a rebrand or relaunch.
  • It’s OK if your brand materials aren’t polished or finalized.

• You know who your target customer is. You know why this particular customer is/will be excited about your product. You know how your product makes their daily life a little bit better or (in the case of seasonal or occasion-related products) how it helps them create unique or special moments.
  
  • It’s OK if you have more than one target customer profile or a demographic range (in fact, this is more realistic).
  • It’s OK if you’re not sure yet how this demographic translates to your copy voice.

• You have an idea of the copy tone you aspire to, even if you’re not sure how to label it. You have some keywords (like sophisticated, playful, bold, trustworthy, candid) that sum up the vibe you’d like your copy to embody.

• You (generally) know what your goals are in partnering with a copywriter. You have a sense of phase 1 scope (what we’ll work on first). You have a loose timeline for this first phase, such as when you’d like to kick off and see initial drafts. You might even have a sense of what went “wrong” with your previous copy or where you’d like to improve based on past performance and targets. 

• You’re committed to a communicative, proactive collaboration. You’re ready to provide brand materials, context, and assets required to write copy effectively. You answer questions (via email) reasonably quickly if it impacts the project flow. You schedule video calls in advance, so we both have time to find the perfect virtual background (I jest).

• Your brand is actively or aiming to become a positive force in the world in some way, whether through environmental, social, or other initiatives. You’re partnering with organizations who are helping local and/or global communities. You care, and it shows in your operations (not just your About page). There’s no perfect scenario here, I just prefer to work with brands who are future-minded and community-centric.

⚠️ I don’t work with brands/clients who…

• …don’t have a solidified product or brand
• …are looking for branding, rather than copy (I will not name your brand)
• … have no timeline, just want everything “asap”
• …are looking for the cheapest and fastest possible copy solution (that’s a race to the bottom, I promise)
• …have unbalanced communication (not a fan of radio silence or excessive check-ins)
• …have no planet or human-centered initiatives in place (now or within future plans)

If you’re still here, amazing! Let’s dig deeper.