About Michelle C. Larsen
Tiffany & Co., Victoria’s Secret, FARM Rio, Nordstrom Trunk Club, Refinery29, Tori Richard…
Let’s Talk Copy
Hi, I’m Michelle C. Larsen
I’ve been writing copy for global fashion brands (and cult-followed indie brands) for 15 years. Those big names above are some of my past and current clients, and tbh? I couldn’t be more proud to share them. Through a decade and a half of collaborations, I’ve developed a pretty thorough understanding of how words create action.
That’s what “good copy” is, by the way—it’s when words drive the intended action and create the intended experience.
Good copy is a charismatic salesperson that speaks your customer’s language. It’s an always-on reputation builder and a tangible connector between person and product.
Here’s something you should know: While attention spans fall short in most scenarios, your customer has whipped out the proverbial magnifying glass when they’re shopping. Your language, your story, your mission? It all matters.
As marketing pros, we’re living in an almost comical paradox. “No one reads anymore”, yet customers are paying more attention than ever.
It can be overwhelming to get it right. What do you say? Where do you start? How do you speak to your customer without sounding too cringe? I understand the panic. It feels like you only have one shot… and in some cases, that’s true. *gulp*
That’s where an experienced, nuanced copywriter comes in.
I’ll help you identify and optimize those key moments where customers are zooming in. We’ll tap into their psyche, grasp their vernacular, and translate that into meaningful language together.
Because those products aren’t going to sell themselves… unless the product description is… *chef’s kiss*
Before we can work together, we need to be on the same page. I’ve included crucial info on my “work with me” page, intended to help you decide whether we should connect.
Moderately Fun Facts
001.
The city so nice, they named it twice. I’m a New Yorker who spent just short of twenty years living in NYC before moving back to the scenic Hudson Valley. I spent the majority of my city life growing my writing career, both through on-site and remote collaborations (hence my brand name, Fashion Copywriter NYC).
002.
A pattern paper-wielding writer? It’s true! I hold a BFA in fashion design from FIT, which gives me a contextual edge when writing about clothing. I know what that little tailored pocket is called, how those seams actually create the silhouette, and how to describe specific fiber blends, to name a few examples.
003.
Hey fellow copywriter, I see you. As a career mentor, I coach other freelance writers on how they can turn their love of language into a lucrative location-independent living. If you’re actually a copywriter creeping my site for inspo, no judgement. I’d love to connect over at Freelance Writing Cafe.
Kind Words From Collaborators
Quick note: Testimonial quotes reflect the views of the individuals I’ve worked with and not the company/organization as a whole. Titles included reflect relevant titles at the time of collaboration and may have changed.
Interested In collaborating?
Contact Michelle C. Larsen
Curious about collaborating on your copy project? Send a brief rundown of your brand, your copy needs (scope), and any other details you think will be helpful, such as timeline, budget, and expectations. Be sure to check my Work With Me page before proceeding, as it contains valuable info about working with me.
Disclaimer: My inbox is a happening place, so it could take 2-3 business days to receive a reply. Your patience is appreciated.