Email Copy for Bolé Road Textiles, Fall & Holiday 2018
The project: It’s always a pleasure working with Hana and Bolé Road Textiles. I wrote a series of newsletters spanning from October through December. Messaging included Black Friday offers, gift ideas, and an invitation to shop in person at the Brooklyn studio.
The brand: Founded by interior designer Hana Getachew, Bolé Road Textiles combines a passion for traditional Ethiopian fabrics with a clean, vibrant aesthetic.
The copy: Below are screenshots of the email campaigns I wrote for Bolé Road Textiles, holiday 2018. You can view all of my work for Bolé Road Textiles here and all email copy here.
Hint: Need a closer view at the text? Right click to open any image in a new tab.
New Collection Teaser (October 2018)
New Collection Launch & Tea Ceremony (October 2018)
Black Friday Sale Teaser (November 2018)
Black Friday Sale Announcement (November 2018)
Gift with purchase announcement (November 2018)
Gift Guide (December 2018)
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☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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