YouTube Copy for Victoria’s Secret, Holiday 2020
The project: During an era of BIG uncertainty and loungewear-as-daywear, it was a blast working with Victoria’s Secret on some fun, festive social content to celebrate their holiday 2020 offerings. One of my favorite projects was writing title screens and supplemental copy for two of the super-fun YouTube videos published during this time.
The brand: You know ’em whether you love ’em or not. Victoria’s Secret is a globally recognizable brand that has seen some major shifts over the past few years. I’ve been working with them on cross-channel copy since 2014. It has been exciting to see them evolve into a more future-minded, human-centric company with epic community initiatives.
The copy: Below are the live videos from the VS YouTube channel, as well as the descriptions. See all of my work for Victoria’s Secret here and all of my social copy here.
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Title: Festive Holiday Wear with Candice Huffine | Victoria’s Secret
Description: We’re playing festive dress-up for the holidays with Candice Huffine! Get inspired by her perfect pairings and comfy-glam looks. From casual to cool, she has an outfit for every December activity.
Title: A Week of Cozy Winter Outfits with Romee Strijd | Victoria’s Secret
Description: Hang out with Romee Strijd for a week of cozy looks as she shares her favorite pieces from the Victoria’s Secret winter collection.
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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