Website Copy for BAIN Accessories, Spring 2021
The project: Writing for BAIN was a highlight of 2021. For this site project, copy’s role was to communicate the brand’s bold message about community, sustainability, and genderless fashion—while inspiring visitors to own a limited-run accessory of their own.
The brand: BAIN is a Black woman-owned genderless accessories brand with clean, minimalist DNA and a luxury POV. As leaders in the sustainable accessory space, the fast pace of the industry is abandoned in favor of timeless style and ultra-high quality.
The copy: Below is the website copy I wrote for the BAIN Accessories spring 2021 launch. You can browse all of my website copy here.
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Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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