Product Descriptions for So Excessive, Spring 2021
The project: One of my favorite collaborations in recent years, I worked with founder Keena Williams on copy for the relaunch of the So Excessive website, including product descriptions. With her signature bold cuffs showing up on celebrity wrists and all over social, she needed a website that captured her vivacious energy and highlighted her design DNA. I’m so proud of what we created together.
The brand: So Excessive is a playful and fashion-forward accessories brand that started with chic, eye-catching cuffs. The brand has since expanded into a wide range of It-girl accessories, from mini totes and silk scarves to reversible bucket hats (and more).
The copy: Below is the website copy I wrote for the So Excessive spring 2021 launch. You can see all of my work for So Excessive here and browse all of my product copy here.
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Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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