Email Copy for Verishop, 2021-2022
The project: I had the chance to collaborate with Verishop’s copy and design teams on a range of deliverables, from email marketing to site copy and editorial content. I eventually took the lead on The Vertical, the creator-centered blog and editorial platform. I mocked up a fresh UX proposal for the blog redesign and pitched content based on seasonal and overarching business goals. Email was another exciting and fast-paced channel where I leveraged punchy language to inspire action. We reviewed analytics and tweaked our strategy on the fly. I loved the intense and collaborative energy between the team members.
The brand: Verishop is a massive and unique online marketplace where you can find trending products in the home, fashion, beauty, and wellness spaces. They partner closely with creators to spread the word about hype-worthy brands. The Vertical, the brand’s editorial platform, features gift guides, round-ups, reviews, and lifestyle pieces that highlight the unique features of their cross-category offerings.
The copy: Below are a few screenshots of the emails I wrote for Verishop. You can see all of my work for Verishop here and all of my email copy here.
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Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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