Email Copy for Tiffany & Co., Spring 2017
The project: I’m thrilled to share some recent work for the one and only Tiffany & Co., a brand that needs no introduction (but there’s a quick one below). I worked on a series of emails for Mother’s Day and other campaigns that emphasized the timelessness and giftability of the spring 2017 offerings.
The brand: Tiffany & Co. is the heritage fine jewelry brand and ultimate destination for luxurious, yet accessible heirloom pieces. They have a huge range of giftable products, from affordable and fun to ultra-luxe, all with signature Tiffany & Co. sophistication.
The copy: Below is a range of social copy and content that I worked on in collaboration with the Tiffany & Co. copy team, spanning from copywriting to copy editing. You can view all of my work for Tiffany & Co. here and all email copy here.
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Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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