Blog Content for Satya + Sage, Spring 2018
The project: I try to align with clients who feel like a good match to my “vibe”. That’s why working with Satya + Sage founder Sonja on her website and product descriptions was such a dream. We worked together over the span of a few years on different deliverables (website, product copy, email, blog posts) and variations of the Satya + Sage digital space. Seeing the brand evolve and expand was also thrilling. I’ll never forget receiving one of these candles for Christmas from a friend who had no idea I was working with the brand!
The brand: Satya + Sage is an eco-friendly home fragrance brand that specializes in hand-poured artisan candles. The scents are formulated to inspire at-home “rituals” that allow for mindfulness and centering. And don’t we all need a little more of that?
The copy: Below are three blog posts I wrote for the “World of Satya + Sage”, an editorial blog platform that leans into lifestyle tips and mindfulness practices. I had a blast writing these based on Sonja’s guidelines and thought-starters. See all of my work for Satya + Sage here and all blog content here.
Hint: Need a closer view at the text? Right click to open any image in a new tab.
Blog title: 4 Easy Ways To Make Shower & Bath Time Sacred
(I’ve linked to a live version of this post on the current Satya + Sage website.)
Blog title: How to Develop Your Personal Mantra
(I’ve linked to a live version of this post on the current Satya + Sage website.)
Blog title: How to Improve a Bad Mood through Smudging With White Sage
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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