Product Descriptions for Bolé Road Textiles, Spring 2018
The project: I’ve been eager to share my recent work for Bolé Road Textiles, an amazing textiles company with a mission. The gorgeous Omo Valley Collection has officially launched, and I had the honor of writing cross-channel copy to celebrate the occasion. This particular entry features product descriptions for a selection of the brand’s beautiful offerings.
The brand: Founded by interior designer Hana Getachew, Bolé Road Textiles combines a passion for traditional Ethiopian fabrics with a clean, vibrant aesthetic.
The copy: Below is a selection of the product copy I wrote for this launch. You can view all of my work for Bolé Road Textiles here and all product descriptions here.
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Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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