Website & Product Copy for AYIN Skincare, Spring 2018
The project: It was an inspiring experience working with AYIN Natural Skincare and learning about their unique, made-to-order formulations. We worked on website copy (including customer service language) and descriptions to illuminate the many benefits of their offerings.
The brand: AYIN Natural Skincare has since rebranded to ENAYIN Natural Skincare, but their mission is consistent: to deliver fresh skincare ingredients that help women care for their skin in a holistic way.
The copy: Below are screenshots of the website copy I collaborated with AYIN’s founder on, as well as product description copy. See all of my product description copy here.
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Web copy:
Product descriptions:
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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