Email Copy for Bolé Road Textiles, Spring 2018
The project: I’ve been eager to share my recent work for Bolé Road Textiles, an amazing textiles company with a mission. The gorgeous Omo Valley Collection has officially launched, and I had the honor of writing cross-channel copy to celebrate the occasion. This particular entry features email copy announcing the product drop and some adjacent happenings.
The brand: Founded by interior designer Hana Getachew, Bolé Road Textiles combines a passion for traditional Ethiopian fabrics with a clean, vibrant aesthetic.
The copy: Below is a selection of the email newsletters I wrote for this launch. You can view all of my work for Bolé Road Textiles here and all email copy here. See this collection’s product descriptions here.
Hint: Need a closer view at the text? Right click to open any image in a new tab.
Subject line: New! Preview Our Spring Collection
Subject line: Shop the Omo Valley Collection!
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☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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