Website & Product Copy for Might As Weld, Fall 2020
The project: I worked with David, the founder and designer of Might As Weld, on creating language that captured his unique sacred geometry-inspired designs. From the start, it was clear that we weren’t dealing with average jewelry. We started with a brand book to solidify the brand’s positioning, then dove into website copy and creating a holistic digital experience.
The brand: Might As Weld is a unisex jewelry/wearable art brand inspired by sacred geometry and the power of nature.
The copy: Since there were only a couple products at the time of launch, I’ve included the product description pages here as well. See all of my website copy here and product copy here.
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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