Website Copy for Victoria’s Secret, Holiday 2020
The project: During an era of BIG uncertainty and loungewear-as-daywear, it was a blast working with Victoria’s Secret on some fun, festive social content to celebrate their holiday 2020 offerings. A wrote a range of cross-channel social copy including festive Pinterest posts featuring holiday promo messaging.
The brand: You know ’em whether you love ’em or not. Victoria’s Secret is a globally recognizable brand that has seen some major shifts over the past few years. I’ve been working with them on cross-channel copy since 2014. It has been exciting to see them evolve into a more future-minded, human-centric company with epic community initiatives.
The copy: Below are some screenshots of the campaign language I collaborated with the team on for the holiday campaign. See all of my work for Victoria’s Secret here and all of my website copy here.
Hint: Need a closer view at the text? Right click to open any image in a new tab.
Note: Image glitches occurred while screen-capturing some layouts because images were gif-ing.
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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