Product Descriptions for PINK by Frankies Bikinis, Winter 2025
The project: What’s cuter than PINK? As a long-time freelance copywriter for VS, I’m definitely partial to projects that include the little sister brand. As a fan of Frankies Bikinis, I was excited to see a collaboration between PINK and Frankies this season—and even more excited to write the product copy. This project involved some top editing, some writing from scratch, and a whole lot of window shopping.
The brand: You know ’em whether you love ’em or not. Victoria’s Secret is a globally recognizable brand that has seen some major shifts over the past few years. I’ve been working with them on cross-channel copy since 2014. It has been exciting to see them evolve into a more future-minded, human-centric company with epic community initiatives.
The copy: Below is a selection of PDP copy I wrote for the winter/spring 2025 PINK by Frankies Bikinis drop. See all of my work for Victoria’s Secret here and all of my product copy here.
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☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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