Blog Content for Grey State Apparel, Fall 2024
The project: Grey State Apparel was already on my radar as a cool sustainable brand, so when they reached out to me to do some SEO copywriting and content writing, I was immediately excited about collaborating. Their products are refreshing and easy to write about, while their brand ethos lends effortlessly to educational blog content.
The brand: Grey State Apparel specializes in slow fashion with a focus on sustainability. Comfort and versatility are championed in every product category. They emphasize long-term personal style cultivation, offering forever-favorite pieces for a seasonless, trend-immune wardrobe.
The copy: Below are screen captures of blogs I wrote for Grey State Apparel. I’ve provided live links to the posts (at the time of publishing, the links are live). You can browse all of my editorial/blog content here.
Hint: Need a closer view at the text? Right click to open any image in a new tab.
Below: A Seasonal Guide to Layering Dresses with Ease (see the live blog post at Grey State Apparel)
Below: A Seasonal Guide to Layering Dresses with Ease (see the live blog post at Grey State Apparel)
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
Looking for something specific? Browse all of Michelle C. Larsen’s portfolio categories: