Website Copy for Nova Blue Luxury Beach Towels, Spring 2022
The project: Nova Blue is one of those brands that make you feel like booking a vacation as soon as you arrive in their online world. I had the chance to work with them on a range of projects, including their website refresh, Amazon product listings, and website product listings.
The brand: Nova Blue is a “lives at the beach” lifestyle brand with an exciting take on summer essentials. They’ve taken the everyday beach towel and upgraded it in every way, from fun colorful prints to extra absorbency (and XL sizes). They have also recently expanded into more lifestyle items, like travel cups and cover-ups.
The copy: Below is the website copy I wrote for the Nova Blue spring 2022 launch. You can see all of my work for Nova Blue here or browse all product description copy here.
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☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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