Instagram Content for SAYCIA Tulum, 2020~2022
The project: I collaborated with SAYCIA Tulum (and its inspiring founder, Kristine) over several years. Together we created brand books, web content, and social content to spread a message about slow fashion, sustainability, and the importance of embracing one’s inner-goddess. These are some of the social captions I wrote for the brand’s IG.
The brand: SAYCIA Tulum is a boutique nestled in Tulum’s jungle landscape. The brand specializes in sustainable statement fashion that allows women to express their inner-goddess. Each of the pieces are limited run, featuring artisan prints and unique embellishments.
The copy: Below is a sample of the social copy I wrote for SAYCIA Tulum, spanning from 2020 to 2022. See all of my social content here.
Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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