Product Descriptions for Bolé Road Textiles, Spring 2023
The project: I’m excited to share some recent work for Bolé Road Textiles, an amazing textiles company with a mission. I wrote the product copy for the spring 2023 collection, which introduced some best-selling home textiles and accents in new colorways. A few exciting new pieces were also added to the collection.
The brand: Founded by interior designer Hana Getachew, Bolé Road Textiles combines a passion for traditional Ethiopian fabrics with a clean, vibrant aesthetic.
The copy: Below are a few screenshots of the PDP copy I wrote for this launch. It’s always a pleasure to write about products that are both beautiful and meaningful, and this was no exception. You can view all of my work for Bolé Road Textiles here and all product description copy here.
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Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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