Email Copy for Royal Codes, Spring/Summer 2024
The project: When Royal Codes approached me to write their Exotic Collection campaign, I was immediately drawn into the brand’s sultry, ethereal world. I drafted an email series that built up tension and teased the arrival of new styles (and fan favorite styles in new colorways). The team was amazing to work with and it was a fun collaboration from start to finish.
The brand: The Royal Codes ethos is all about celebrating the modern day goddess. The clothes are figure-loving and made for movement (think yoga, dance) but are comfortable enough to lounge in on vacation. Everything is buttery-soft and ultra-flattering.
The copy: Below is the email series I wrote for the Royal Codes spring 2024 launch. You can see all of my work for Royal Codes here (I wrote product descriptions for this collection as well) or browse all email copy here.
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Subject line: Something WILD is coming—don’t miss it
Subject line: A first look at our new collection
Subject line: The Wait Is Over: The Exotic Collection
Subject line: Inside: Your Summer Goddess Wardrobe
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☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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