Product Descriptions for Royal Codes, Spring 2024
The project: When Royal Codes approached me to write the product copy for their Exotic Collection campaign, I was immediately drawn into the brand’s sultry, ethereal world. The team was amazing to work with and it was a fun collaboration from start to finish.
The brand: The Royal Codes ethos is all about celebrating the modern day goddess. The clothes are figure-loving and made for movement (think yoga, dance) but are comfortable enough to lounge in on vacation. Everything is buttery-soft and ultra-flattering.
The copy: Below is a sampling of the product copy I wrote for the Royal Codes spring 2024 launch. You can see all of my work for Royal Codes here or browse all product description copy here.
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Interested in working together? Visit this page to learn how we can collaborate on fashion and lifestyle copy.
☕️ About the fashion copywriter: Michelle C. Larsen is a senior-level fashion and lifestyle copywriter based in New York. She specializes in refreshingly human language for cross-channel digital experiences, helping e-commerce brands write relatable, revenue-driving copy—from rosy product descriptions to punchy subject lines. Michelle is currently celebrating 15 years of writing copy for inspiring brands, big and small.
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